Privacy Policy

At Figments Lab LLC (“we,” “our,” or “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our Hey Santa website and related services.

By using HeySanta.com, you agree to this Privacy Policy and our Terms of Service.

1. Information We Collect

When you interact with our site, we may collect the following information:

• Name and age (for the personalized video experience)
• Email address (for video delivery and updates)
• Message content or prompts you submit to personalize your video
• Uploaded photos (if provided)
• Usage data, such as browser type, device, operating system, and IP address

2. How We Use Your Information

We use your information to:

• Create and deliver personalized Santa video messages
• Communicate with you about your order, video, or related experience
• Improve and optimize our website, app, and video generation technology
• Send future updates, promotions, or product announcements (you can opt out anytime)
• Ensure the safety, integrity, and proper functioning of our systems

We rely on the following lawful bases for processing your data:

• Performance of a contract (to deliver your requested video)
• Legitimate interests (to operate, improve, and protect the Hey Santa platform)
• Consent, where applicable (for marketing or optional features)

3. Sharing Your Information

We do not sell your personal information.

We may share limited data with trusted service providers who help us deliver the Hey Santa experience — for example, cloud hosting, AI video generation, analytics, and email delivery. These providers only receive the minimum data necessary to perform their tasks and are contractually obligated to protect your information.

We may also disclose information if required by law, to comply with legal obligations, or to protect our rights and users.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, understand site usage, and enhance performance.
You can adjust your browser settings to refuse cookies or notify you when they’re being used. Some features of the site may not function properly if cookies are disabled.

5. Your Rights

You may request to access, update, or delete your personal data at any time by contacting us at support@heysanta.com.

If you reside in the European Union, United Kingdom, or California, you may have additional rights under the GDPRor CCPA, including:

• The right to know what data we hold about you
• The right to request deletion (“right to be forgotten”)
• The right to restrict or object to certain processing
• The right to data portability

We respond to all valid data requests within 30 days.

6. Data Retention

We retain personal data only as long as necessary to fulfill the purpose for which it was collected or as required by law. You may request deletion of your data at any time.

7. Data Security

We use reasonable technical and organizational measures to protect your data from unauthorized access, misuse, or disclosure. While no system is completely secure, we strive to maintain industry-standard safeguards.

8. Children’s Privacy

Hey Santa is intended for parents and guardians. We do not knowingly collect personal information directly from children under the age of 13 (or 16 in the EU). Parents may voluntarily provide limited child details (e.g., name, age) only to generate the Santa video experience.

9. International Transfers

Your data may be processed in the United States and other countries where our service providers operate. We use contracts and safeguards consistent with GDPR requirements for international transfers.

10. Updates to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you via email or through our website. The “Effective Date” above reflects the most recent version.

Contact Us
Figments Lab LLC
7901 4th St N #25570
St. Petersburg, FL, 33702, USA
Email: support@heysanta.com